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Art Direction

Overseeing and guiding the visual aspects of a project, ensuring a cohesive and effective visual style that communicates the desired message. Collaborating with clients, and make decisions about visual elements like imagery, typography, and layout to achieve a specific aesthetic and brand identity. 

Developing a Creative Vision

Establishing the overall visual style and aesthetic for a project, whether it’s a campaign, publication, or product. Liaison between the creative team and the client, understanding their needs and translating them into a visual strategy.